A major shift in premiumisation trends is about to occur, new analysis from the IWSR has concluded, as millennials and those who enjoyed greater discretionary spend during the pandemic feel the strain of a new period of economic instability and stagnation.
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A five-year snapshot of the retail world reveals just how sales of wines and spirits have been shaken up by the pandemic, as Andrew Catchpole reports.
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Wine consumption in some of the UK’s nearest neighbouring markets looks to be steady, with consumers maintaining overall wine consumption as lockdowns ease.
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With merchants fast adapting to survive, Andrew Catchpole surveyed the indie scene to discover how companies are adapting.
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